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RIOJA COMMUNICATION

News

The D.O.Ca Rioja offers a complete programme of experiences in Russia and China.

2017
12 December
2017-12-12 00:00:00
2017-12-12 00:00:00

The D.O.Ca Rioja offers a complete programme of experiences in Russia and China

Throughout November and December Rioja wine is offering a complete programme of educational activities and experiences in Russia and China with the aim of showcasing the quality and diversity of the appellation’s wines in the context of leisure and gastronomy.  

The activities are aimed at the final consumer as well as professionals and the specialist press. 

Rioja wine will offer a full programme of educational activities and experiences in Russia and China with the aim of showcasing the quality and diversity of the appellation’s wines in the context of leisure and gastronomy. These activities are aimed at the final consumer as well as wine professionals and the specialist press, in order to promote the quality of the wines of the D.O.Ca. Rioja and to educate the leading players in the markets, in order to convert them in experts and prepare them to be able to share this knowledge about the quality of the wines of the appellation.

As part of the promotional campaign in Russia, in November the cities of Irkutsk and Novosibirsk hosted Roadshows, a series of informational activities in the shape of guided wine tasting events essentially aimed at positioning and giving greater prestige to the Rioja brand in this market, supporting encounters between Rioja bodegas and professionals and leaders of opinion and detecting possible promotional opportunities for broadening the campaign in the near future.  

The response was highly positive and several employees from wine companies (regional distributors and wholesalers), sommeliers, oenology and gastronomy teachers, retailers and restauranteurs were in attendance to learn the values of Rioja and taste the wines of the Rioja appellation through the tastings and talks led by the Rioja Educator, the well-known influencer Angelica Subbotina. In addition, those present had the chance to be assessed via written tests so that each participant could reflect the knowledge they had acquired and have the option of becoming accredited as part of the “Tutor-training Scheme”, a network of Rioja ambassador-disseminators.

Meanwhile in China, after the success of the first two editions of the "Sommelier cook-off", an activity run by the only Chinese Master Sommelier, La Lv Yang, the Wines Manager of the Shangri hotel group, this December will witness the ‘Rioja Sommelier Cooking Competition’. This event has been organised with a somewhat different format, combining wine and gastronomy, in which 24 renowned sommeliers from the country will compete in randomly selected pairs in order to defend their choice of food and wine pairing. The selection of the wine for each pairing takes the form of a draw from a list of 12 wines from the appellation. The judging panel is made up of 7 Masters of Wine, leading figures in the field of oenology, and the winning team will be rewarded with a trip to Rioja in May 2018. 

RiojaWine
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2017-12-12 00:00:00
RiojaWine
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