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The Rioja wine tunnel arrives at Prodexpo.

07 February
2018-02-07 00:00:00
2018-02-07 00:00:00

Prodexpo, the largest food fair in Eastern Europe, was held in Moscow 5–9 February 

More than 50 brands were present at the Rioja stand  

For the second time, the Control Board of the Denominación de Origen Calificada Rioja attended Prodexpo, the biggest food fair in Eastern Europe, held on 5–9 February in the city of Moscow with an attendance of over 60,000.

Throughout the week, Rioja wines were showcased in a ‘wine tunnel’ in showroom format at an institutional space covering 59 square metres. Almost 3000 visitors came to the Rioja stand this year, where they got a guided tour of the various wine categories.

Rioja also had a working space available, a B2B area for attending winemakers to hold meetings with prospective importers and distributors.

Sergio Sachnovsky, director of the Rioja campaign in the Russian market, highlighted “the great feedback that the action had during this edition in which more than 50 Rioja wineries came together.” “The fact that the fair is open to wines with and without importers gives wineries that do not operate in the market the opportunity to start trade actions,” said Sachnovsky, for whom Prodexpo is “without doubt the ideal place to promote top quality wines for the domestic market.”

Participation in the fair was part of the campaign to promote Rioja in Russia, a market that offers significant growth potential, in order to enhance the visibility of brands and increase knowledge about Rioja wine in the country.

Download photo: the Rioja Wine Russia team receives the Spanish Ambassador Ignacio Ybañez
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2018-02-07 00:00:00
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